What can the success of Malcolm Gladwell teach us about gaps in science outreach and communication?

I recently joined in a discussion on Twitter about how and why the books of Malcolm Gladwell fill a gap in science outreach. The questions remain open, and popularizing our research results might be a requirement on grant proposals that is left to the occasions in which we are invited to try and explain our findings to a broader public.

Nonetheless, these are valuable questions we should ask ourselves. For that reason, I’m glad to share this Storify here.

Why do you think is there a gap between science outreach and popular writing as by Gladwell?